Authenticity,

clarity, ease.

These are foundations to build your website on and what you should be able to experience in the process of bringing it to life.

Hello, hello!

My name is Tracey and I’ve spent decades in the agency world of digital design. After 26 years I decided to step back from working on large-scale, large-organization design projects and instead shift to supporting individuals and smaller organizations. By using website builders such as Squarespace or Webflow, and adapting years of insight & repeated practices, my hope is to make small-scale projects more cost-friendly, efficient and enjoyable.

The best thing about any job is getting to know people and their stories. It’s a privilege to partner with folks who have such a variety of interests, passions and expertise. I deeply respect the level of trust that each person puts in my hands, and in the process we work through together.

My baseline goals for every project are:

  • to authentically showcase who you are and what you bring to the world

  • to create a site that enables your own clients to easily engage with you and your offerings

  • to collaborate transparently with you, utilizing tools and a framework that de-mystifies the process of getting a website set up

  • to equip you to manage updates to your site after our work together is completed

Website design services

I offer two foundational website design packages geared towards people like solopreneurs, coaches, health & wellness practitioners, artists, writers, designers, and makers. If that’s you, read on :) If you’re a larger-than-tiny business or organization these will likey not suit your needs, but please reach out and we can chat options.

1 / One-page site

Sometimes, keeping it simple is the way to go. Whether it's your first venture into the online world or you're introducing something new, a one-page website might be the best option. While it means being concise and focussed, it doesn't mean being shallow and boring. Working together we can get a streamlined, beautiful, single page website launched in as little as a week if needed.

Cost: $1750

Process & pricing details

2 / Standard-sized site

Most small websites are 4-6 pages in size. This enables you to provide in-depth information regarding things such as your services, portfolio, and events, as well as craft some good visual and narrative storytelling. Much like one-pagers, small websites follow a fairly collaborative process, and can take as little as three weeks from start-to-finish if needed.

Cost: $3250

Process & pricing details


GSD* Days

* “Get sh*t done” or, if you prefer, “Get stuff done” ;)

For any individual, business or organization that already has a website: Do you need updates or some minor refreshing? Maybe you want to get email templates in place or need a bunch of content updated? GSD Days (or GSD Half-Days) are your chance to have someone else (me, I am that someone) tackle your laundry list of to-do items for you.

The process starts with a kick-off work session where we dig into what your needs are, what is possible to complete within the timeframe, and what I will need from you in order to set us up for success during the scheduled time I tackle your project. Then we book in your session and GSD*!


Half-day: $750, Full-day: $1500
Platforms: Most major CMSs, e-commerce, email marketing and learning platforms,
please ask!

Book a free 20-minute zoom call

to chat about what you need.

Some common

questions

Have a question not answered here? Reach out!

  • My primary focus is working with solopreneurs, coaching, health & wellness practitioners, writers, artists and makers.

    I also work with small businesses and community organizations, however, please note that while the pricing listed here can be used as a baseline, when working with groups requiring multiple stakeholder conversations, with multiple voices giving project input/feedback, costs will be custom-quoted. If that’s you, please reach out and we can chat!

  • In terms of new website designs I am currently offering websites designed and built using subscription-based web builders. While I typically recommend Squarespace or Webflow I’m open to conversation if you have another platform you need to use (for example, an online learning platform such as Thinkific or Learnworlds or ecommerce platform like Shopify).

    In terms of site and content updates I can support sites created with Wordpress though I always recommend you have a development/tech partner to support things such as site/plug-in updates and hosting issues.

  • Sure can! My packages exist to bring pricing/process transparency (and efficiency!) to most standard web design needs, but I’d love to chat about any outside-these-boxes ideas you have and see if we’d be a fit. Please reach out via email or fill out the contact form to book in a free 20-min discovery call.

  • Typically, all of my work has a preset (or custom-quoted) package price.

    In terms of site updates I have found that it’s typically more cost effective and time efficient for clients to save up/bundle work into half-day or full-day chunks of time rather than spread it out ad hoc.

    I will bill hourly if a client is looking to add work onto an in-progress project. If that is the case a time estimate will be discussed prior to the additional work.

  • While my main focus is designing websites I may be open to other work (e.g., designing books is a delight!) OR I know some talented folks who I can connect you with to tackle other design projects. So don’t hesitate to reach out and I’ll see how I can support.

  • 50% is paid up front, 50% paid upon the completion of the work (launch/training day or end of GSD day).

    I accept payment via credit card internationally. If you are located in Canada I also accept payment via Interac Direct Transfer. For anyone outside of Canada you will be billed in USD at the price listed on this site or in your custom quote.

  • I’m located in Vancouver, Canada but happy to work with folks around the world! It might require some sorting out to find common scheduling for meetings but it always proves itself possible :).

  • For new websites, how much time/effort will depend on the package you are choosing. The bulk of your work will be writing the content for your site and gathering any visual assets to be included on it. For a 4-6 page site anticipate anywhere from 10-30 hours to do this work.

Recent work     /    Agency work

“Tracey helped launch the online portion of Co.school’s business with incredible skill, speed and care, and I love it. Aesthetically, I’m drawn to her minimalist, Scandinavian-inspired vibe that isn’t scared of colour and surprise. Work-wise, she’s got extremely fair pricing, she exhibits a ton of ownership, and has incredibly high standards for her craft. Working with Tracey, I feel like I didn’t just get a website, I got an incredible, durable online business foundation — hand-crafted by a warm, engaging human.”

Kevan Gilbert, CEO & Founder, Co.school

“Working with Tracey on building a website is like working with a design-centric magician. She takes your vision and makes it reality with real artistic grace. I highly recommend her work to anyone! I've worked with her on and off for years and am always blown away by what she creates.”

Kelly Boys, Mindfulness trainer and author of The Blind Spot Effect